Hello, I’m Adele!
Strategist, content and UX designer with experience in brand, B2B, SaaS, and agency.
Known for identifying business opportunities and creating impact across companies.
Creative, collaborative, connecting people and ideas, building high trust relationships and putting users first.
I advocate for ideas, teams and future work.
I’m always learning, and always iterative.
Find me on LinkedIn.
Selected work
Payments expansion
Getty Images, iStock
Content, User Flows
An update to both brands’ checkout experiences for the first time in years to include 25 international payment options, and imagine a upgrades to other aspects of the experience.
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Product vision
Benevity
Strategy, Research
I created a three– to five–year product vision that crossed all product lines to give alignment across roadmaps, for marketing, leadership and design, and help set and meet client expectations.
Integrated campaign
Critical Mass for Nissan USA
Content, Research
For a Nissan and Lucasfilm cross-promotion, fans would demand authenticity. My research-driven content strategy pulled it off and aligned our award-winning digital campaign to print and TV spots.
B2B metadata
Shopify
UX/UI, Content
Led and delivered a project introducing metadata for B2B merchants, helping to meet their expectations and build credibility for the product.
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B2B account requests
Shopify
UX/UI, Content
Advocated for adding a feature to the roadmap to close a significant product gap and help all B2B users complete a crucial business task.
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Editorial
WHERE Calgary
Assistant Editor
Selected samples from my time as Assistant Editor, WHERE Calgary.
View samples
References
Here’s what some kind and talented folks have said about working with me.