UX Design for Shopify
From beta to GA and subsequent feature releases, I dove into UX and content design for the all-new B2B ecommerce space for Shopify. I led projects included in Shopify’s Winter and Summer Editions 2023 releases.
View B2B metadata case study
(password protected)
View B2B account requests case study
(password protected)
Content & user flows for Getty Images, iStock
Both brands undertook the first major update to their checkout experience in years, adding 25 new payment types (including Apple Pay). For this project, I delivered content planning and UX writing as well as early research that stress-tested our concept and focused the project on the user experience.
View payments expansion case study
(password protected)
Product vision for Benevity
To support alignment between design, product, engineering, product marketing and leadership, I created a three– to five–year product vision focused on content discovery and user experience across all of Benevity’s product lines.
View Benevity case study
(password protected)
Content strategy for Nissan
In 2016, Nissan and Lucasfilm cross-promoted the release of Rogue One: A Star Wars Story and the all-new Nissan Rogue. Fans would demand authenticity. My research-driven content strategy pulled it off and aligned our award-winning digital campaign to print and TV spots.
View Critical Mass case study
(password protected)